Upclean Fund Philosophy: Canadian Dividend Investing with Clarity and Discipline

“Clarity in capital. Strength in discipline. Wealth that endures.”

At Upclean, we believe wealth—like spaces—should be managed with discipline, consistency, and care. Just as our cleaning services bring order to workplaces, the Upclean Fund brings order and clarity to capital. Our philosophy is simple: long-term wealth creation through Canadian dividend investing, REITs, and value-driven strategies.

Our Core Belief

True wealth doesn’t come from speculation. It comes from clarity, patience, and resilience. Just as a clean office stands the test of time, a well-structured investment portfolio can endure economic cycles and continue to grow.

The Upclean Investment Principles

Inspired by legends like Warren Buffett, Charlie Munger, and John Bogle, our investment framework is built to maximize long-term compounding while minimizing unnecessary risks.

• Circle of Competence – We invest only in businesses and Canadian ETFs we fully understand.

• Moat & Durability – Preference for companies with strong competitive advantages, like utilities and infrastructure.

• Discipline Over Speculation – We avoid hype stocks and stick to fundamentals.

• Capital Preservation First – Protecting downside risk is our top priority.

• The Compounding Engine – Our goal is to build wealth steadily over decades, not chase quick wins.

Our Portfolio Framework

The Upclean Fund is built to combine stability with growth:

1. Anchor Holdings (Forever Assets): Blue-chip Canadian dividend stocks, U.S. dividend aristocrats, and ETFs like XDIV.TO, XIU.TO, and VFV.TO that can be held for life.

2. Resilient Income: High-quality Canadian REITs, utilities, and infrastructure investments that deliver consistent cash flow.

3. Opportunity Allocation: A small portion for undervalued stocks or special situations—only when a strong margin of safety exists.

Risk Management: The Upclean Way

Managing wealth is about discipline, not prediction.

• Buy only when valuations offer a margin of safety.

• Keep liquidity ready to act in downturns.

• Favor anti-fragile assets that thrive even during recessions or inflation.

This disciplined approach has helped investors across Canada protect and grow wealth while avoiding speculative pitfalls.

Stewardship & Trust

At Upclean, we treat capital the same way we treat a client’s workplace: with responsibility and care.

• Transparency – No hidden leverage or unnecessary risk.

• Sustainability – Invest in businesses built to last through pandemics, recessions, and crises.

• Alignment – Our team invests alongside our partners for shared success.

Why the Upclean Fund is Different

Most funds chase short-term returns. The Upclean Fund is built for the long game. Our mission is to become a Canadian wealth engine, compounding steadily over decades—just like a property maintained with care and consistency.

If you’re looking for an investment philosophy rooted in Canadian dividend investing, REIT income, and long-term wealth creation, the Upclean Fund offers a clear and disciplined path forward.

👉 Ready to learn more? Contact us today to discover how the Upclean Fund can help you build lasting wealth in Canada.